Organisational behaviour BBA 2nd year

Importance/Relevance of Culture in Changing Business Scenario

Culture is important because it is a link between people and their value system. Organization is a common platform where individuals work in union to earn profit and livelihood for themselves. Every organization has its unique style of working which contributes to its culture. Culture of an organization constitutes its beliefs, ideologies, principles and values. Culture of workplace controls the way employees behave amongst themselves and with the people outside the organization.

Relevance of Cul-ture in Changing Business Scenario

1. Culture decides the way employees inter-act at their workplace

2. Culture promotes healthy com-petition at workplace

3. Culture represents pre-defined policies which guide the em-ployees and give them a sense of direc-tion at the work-place

4. Culture creates the brand image of the organization

5. Culture brings all the employees on a com-mon platform

6. Culture unites the employees

7. Culture promotes healthy relationship amongst the employ-ees

8. Culture extracts the best out of each team member

1. Culture decides the way employees interact at their workplace: Culture encourages the employees to stay motivated and loyal towards the management.

2. Culture promotes healthy com-petition at workplace: Culture of an organization motivates the employees to perform better than their fellow workers and earn recognition and appreciation of the superiors.

3. Culture represents pre-defined policies which guide the employees and give them a sense of direction at the work-place: Every organization must have set guidelines for the employees to work accordingly. Every individual must know about his/her roles and responsibilities in the organization and also know how to accomplish the tasks ahead of the deadlines.
4. Culture creates the brand image of organization: have No two organizations can similar work culture. The culture of an organization makes it distinct from others. The work culture gives an identity to the organization. In simple words, an organization is known by its culture

5. Culture brings all the employees on a common workplace must be treated equally platform: All the employees at and no one should feel neglected or left out. It is essential for the employees to adjust well in the organization culture in order to deliver their level best.

.6. Culture unites the employees: Work culture unites the employees who, are from different backgrounds, families and have varied attitudes and mentalities. Culture gives employees a sense of unity at workplace. An organization culture where all the employees irrespective of their designation have to step into the of fice on time, encourages emplo-yees to be punctual which will benefit them in long run. Thus, an organizational culture makes the individual a successful professional.

7. Culture promotes healthy relationship amongst the employees: All employees mould themselves according to the culture and no one treats work as a burden.

8. Culture extracts the best out of each team member: Culture develops a habit in the individuals which make them successful at the workplace. 

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